28.11.2023

Within the dynamic realm of marketing and brand promotion, retail media has emerged as a potent channel, fundamentally transforming the way businesses interact with consumers. From harnessing first-party insights for relevance to expanding into other digital channels, these and other various strateg

Ad servers are an essential component of AdTech. Read our article to learn what an ad server is, how ad servers work, and who the top ad server companies are!

Supply-side platforms help publishers sell their advertising space to advertisers. Read on to learn more about the functions, components, and benefits of SSPs!

Read our article to learn what data clean rooms are, what their importance in modern advertising is, and who the key players driving this evolution are!

A marketing-leading video-streaming service partnered with Qinshift to design and develop its proprietary AdTech stack.

FatTail worked together with Qinshift to design and build their AdBookPSP solution — an innovative SSP tailored exclusively for deal-based programmatic transactions.

One of the largest suppliers to the plastics industry, building, installing, and supporting a wide range of systems and equipment for various consumer and medical businesses.

02.07.2024

In-game advertising dates back to the 1980s. Since then, the advertising industry invested heavily in that branch and developed a prominent segment full of varied and engaged audiences.