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Insights
What Is a Supply-Side Platform (SSP) and Ad Exchange?
Supply-side platforms help publishers sell their advertising space to advertisers. Read on to learn more about the functions, components, and benefits of SSPs!
Insights
Brands and their target audience
Discover how brands leverage technology, community building, and personalisation to captivate audiences in today's consumer-driven world.
Insights
Retail media network RMNs
Unlock the secrets of retail media networks (RMNs) and discover how they revolutionise advertising for retailers. Explore their impact and future trends now!
Insights
What Is Video Advertising and How Does It Work?
Unlock the secrets of video ad serving, from VAST to the farewell of VPAID. Discover how industry standards revolutionise digital advertising. Start your journey into the dynamic realm of video ads now!
Insights
Main Retail Media Challenges
Retail media is the third wave of digital advertising, but advertisers have some challenges in using that channel effectively. What are those challenges? Read here!
Insights
Use cases Generative AI Adtech
The AdTech industry is adopting generative AI models into various solutions, streamlining the whole process of running and evaluating ad campaigns. Learn more here.
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