Skip to main content Skip to footer

How Business Model Innovation Future-Proofed GCE


GCE Group is a prominent gas equipment company, headquartered in Sweden, with a global presence in 18 countries.


As GCE Group introduced the Zen-O Lite device, their first IoT product, they encountered the challenge of entering a new market and engaging with different customer segments, including physicians and end-users. The need to adapt their value proposition and communication strategies arose, shifting the focus from product features to addressing the unique needs of each target group.


Qinshift collaborated with GCE Group, employing Alexander Osterwalder's Business Model Generation (BMG) methodology to analyze customers and end-users thoroughly. This analysis led to the identification of areas for improvement in the value proposition and communication of the Zen-O Lite device.

Together, GCE and Qinshift designed and assessed alternative business models, realizing the importance of prioritizing customer-centricity. To achieve this, they decided to gather product development insights directly from end-users. Furthermore, the introduction of agile development methodologies by Qinshift enhanced project management and accelerated the development process.


Customer-Centric Approach: By reshaping their business model, GCE Group could better meet the unique needs of physicians and end-users, resulting in increased customer satisfaction and loyalty.

Enhanced Value Proposition: The revised value proposition centered on customer needs, leading to improved market positioning and a stronger competitive edge.

Accelerated Development: The adoption of agile development methodologies enabled quicker product development and time-to-market, keeping GCE ahead of the competition.

By leveraging business model innovation and embracing customer-centricity, GCE Group successfully future-proofed their business and paved the way for continued growth and success in the ever-evolving market of IoT devices.